April 15, 2008, 9:41 am
How to beat a recession
StartupNation's Rich Sloan talked with House of Jerky's owners about how search-engine optimization helped them grow sales despite the economic slump. Have SEO tips to share? Tell us about them.
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In this hype-happy, what-to-believe world, it comes down to a very basic, fundamental thing: credibility. How does one get it? How does one convincingly communicate it? And is there a Good Housekeeping Seal of the 21st century? Yes, there is, and it’s called “G cred.” While the term G cred may be new to you, it’s been on Wikipedia for over a year:
G cred (n.): Google credibility. What someone sees when they Google your name, business, product, organization or whatever. It’s an increasingly important measure of legitimacy and how seriously someone will take you.
And one of the best ways of improving G-Cred is with a blog or podcast. Read more at: http://www.thefollisreport.com/2008/01/how-a-blog-and-podcast-can-build-your-business/
John Follis
http://thefollisreport.com