April 15, 2008, 11:44 pm
How to sell a city
FSB researched the hits and misses of branding campaigns in Detroit, Pittsburgh, and Las Vegas. What do you think of these cities' branding campaigns?
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I moved East from Arizona to Pittsburgh just over 4 years ago not knowing what to expect. To say the least I was surprised to find a bustling city full of opportunities, lively neighborhoods and friendly people. Best of all, I can afford to live well and even buy a home in Pittsburgh whereas in any other city I've looked into I would be hard-pressed to say the same. "Imagine What You Can Do Here" is as true a slogan as I have ever heard – both from a personal, professional, and entrpeneurial standpoint.