June 11, 2008, 9:31 am
Gorilla Marketing
Champ Gabler and his wife, Peggy Sue, beat the slump with outsized marketing campaigns. What's your view on the Gablers' slump-busting marketing strategy?
Your Answers
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Ms. Overfelt:
Couldn't resist dropping you a note to say how much I appreciated your
writing in June FSB's 'Gorilla Marketing'. That was the best lead paragraph
I've seen anywhere in a long time — simultaneously punchy and provocative,
with great alliteration, assonance and rhythm — a fun read. (The rest of
the article was good, too, of course!) Anyway, thanks for a gem.
Mark Wright