Newman’s Own after Paul
When brands are linked to iconic founders, outliving them is a tricky task. At Newman’s Own, leaders are laying plans for the brand to reach the next generation.
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DiggMr. Newman not only donated more than $250 million dollars through his company, he inspired many others to found businesses based on his model. Companies such as
Give Something Back Business Products Pura Vida Coffee, Humanitas Winery, and Peacekeepers Cause-Metics that donate almost all and sometimes all profits to charities have proven that regular folk can pursue profit for the common good as well.
Bless you, Mr. Newman, for all you have done for others and for the role model you have been and will continue to be.
The world is a lesser place without Paul Neuman.God bless him and his family.
I hope the next generations continue his legacy with the same enthusiasm; helping others in the same way he did it, unselfishly. I’m from Panama (Central America) it’s amazing that I can find Newman’s Own products down here. I love fig newmans fat free cookies. These are the only cookies I eat!!! They’re so good that I can eat the whole package in one go!
Thanks to Paul Newman and his family!
How did popcorn burn down your microwave?????
Paul Newman was a pleasure to work with.I was an electrician on one of the sets at MGM and there was beer for the crew. A real person.
The products will survive on their own merits, not Paul’s. Look for continued growth as public appreciation for their ingredients grows.
I purchased his products before I ever heard of the man’s charity. The reason is simple – his products are just darned good! My personal favorite is the spaghetti sauce. Many varieties are good, but there is one called Sockarooni (funny name, but amazing flavor) which is simply fantastic. I have recommended it to a number of my friends, and they have thanked me for it.
I’d like to take this moment to thank Paul Newman for the example that he has set for human beings, who are often shamelessly selfish. I remember thinking how fantastic his product was when I was a kid. I couldn’t believe that such a famous person would donate everything he made to charity. I wondered why more in his positon didn’t, and I hope that his children will carry on the name in memory of their father and to continue setting an example for the world!
I have been a customer of the Newman products from the very beginning. I have held Paul Newman and his family in high regard for a long time. He is a hometown hero here in the Cleveland OH area, so that was part of the appeal. But, I really loved the philanthropy and the information about organic foods. But, I wouldn’t buy them if they weren’t so tasty. I’ve tried pretty much every product of his that I’ve seen. Rarely have I been disappointed. I will remain a loyal customer because I like having that combination of good taste and good works.
There are a lot of movie stars and executives on Wall Street (or who were on wall street) who could learn a lot from Paul Newman’s example. He was a true gentleman and understood that wealth was to be used to better the world, not as a source of ego driven greed.
Your statement says something about you; you are unhappy and generally skeptical. The company is not obligated to give away anything and yet it is obvious it has been very generous. Lots of companies do not make anything, so what? Have you forgotten about all of the jobs created by this endeavor. You need to change your outlook.
KFC has been able to survive
I never grew up watching his movies, let alone really know who Paul Newman was – just remember my parents mentioning his name in some film here or there. But I always knew his name because of his salad dressing. So amazingly good.
When I heard how it went to charity, done. Customer for life. Shame on those of you who comment about “exact percentages of the profits” – it’s a heck of a lot better than what the greedy fools on Wall Street have ever done! (Especially in the past few weeks!)
That amazing person is gone. The question now is, how much will these organizations get.
I hope it does continue. I love the Grape juice it is the best that i have ever had
http://www4.holeinthewallgang.org/
Anyone w/questions re: Where have the funds gone from Newman’s Own products simply copy/ paste the noted links into your brower bar and find out for yourselves. This man again was ‘one of a kind’ -an amazing human being.
Wonderful products and company with great purpose. I believe EVERYONE will continue to purchase these great products that support camps everywhere for ill children. Paul Newman surely was ‘one of a kind’. We need more Paul Newman’s in this World. God Bless his family who should feel so proud of what a great man he was. SLMB in Fairfield County, CT
This has been a private company. Off the $250 Million they claim they have paid to Charities, what has been the exact percentage off the revenues or profits. This is something that is not available and/or published in the past. So moving forward, what gaurantees does the public have that the percentages will remain the same.
Secondly, unlike other companies like General Mills or Kraft, this company does not make anything. It outsources manufacturing and just applies the label to it as Newman’s own.
i want the company continue..it has quality products that compares to no one on the shelves. please keep the company going for people who need to eat organic pure products without many additives. paul newmans own has been a large part of my family’s mealtime.
I think the company will do just fine as long as it remains true to it’s main features such as quality products, humour, and philanthropy.
To: M Thakkar, Norwalk, CT :
Microwaves are mostly made of metal and cannot burn down. Why don’t you believe the Mass. company that made and packaged the popcorn wouldn’t be more capable of helping you?
Yes, we can say Orville Ridenbocker. It
has a certain ring to it as does
Newman’s Own and Newman’s Organics – a ring hear around the world, and it will
continue to echo forever.
First and foremost, my condolences to Joanne and the family. Paul has already been so revered in life and now eulogized with well deserved uncommon appreciation for this man who had become so accomplished and also on so many levels. Born into an entrepreneurial family, he carried that trait with him to his various endeavors and achievements. Through the course of developing his business talents and creating his companies, I am also incredibly confident he would have ensured that his company and the camp are set up with succession plans and funding streams to endure the tests of time.
Paul, your passion will be missed.
If anything about Paul Newman rings true, it’s his ability to endure. Fromwhat little I know about him, I think he put people in place that have the will and the ability to keep his work going. Although I lean conservative in politics, his integrity and sincerity made people want to pay attention. His brand should live on because it is associated with the man, not the name.
Like many of the previous commenters, my family and I buy the Newman’s Own products because they taste good and because the profits go to charity. As someone earlier said, as long as this remains true, there will always be Newman’s Own in our cart.
The man just died and the brand benefits sick kids and you wanna cry about a microwave and popcorn. Please don’t marry or have kids and make others miserable like yourself.
To quote Frances McDormand in “Fargo”, You betcha! God Bless Paul Newman for the bright light he was in this world.
I certainly hope Newman’s Own will continue as I’m a big fan of them. I will keep buying them as long as I can find them. They are healthier than other products out there, like the cookies for example, have no hydrogenated fats. Long live this wonderful line of products.. My condolences to the Newman family, may he rest in peace.
Paul Newman was and is an American icon. He was a superb actor who lived his life with purpose, zest, and integrity. Paul Newman was and is a role model. So many famous people are not and set bad examples for those who look to them as hero’s. Paul Newman held that mantle and held it proudly.
My condolences to the Newman family as America has lost one of it’s greatest sons. I loved his work, his love of life and his Newman’s own products. I have been a consumer of them for years. They are the finest quality just like the man whose name is on the label.
I hope the brand, the quality and the camps go on forever. I can’t think of anyone more deserving of the honor.
RIP Paul Newman – a truly great actor, driver, entrepreneur and philanthropist. I believe that the Newman’s Own brand WILL go on – their products are great, (I especially love the salad dressings and pasta sauces). And, the company is run by, well, “Newman’s Own” (daughter, that is), so certainly that should help the company through this tough time – and the idea that the company also helps fund The Hole in the Wall camps, which will be Paul Newman’s legacy. I will, most definitely continue to buy Newman’s Own Products. My love and condolences to Paul’s family at this sad time.
Paul Newman was a dynamic, interesting and generous individual. However the reason I buy Newman’s Own products is not because of Mr. Newman – it is because they taste good, are usually a healthier choice than competitor products, and the profits go to charity. If that business model is left intact -there is no way the brand can fail despite the loss of it’s iconic founder.
My sympathys to the the Newman Family a true legend was Paul nad without a shadow of a doubt Newman’s Own will continue to grow.
His products are so good.. they’ll survive his passing.. and be his legacy.. the only spaghetti sauce I buy is his brand.. because it tastes good…
My sympathy goes out to the Newmans and
Joanne Woodward. But yes, I’m sure Newman’s Own will survive as long as it upholds what Paul Newman stood for. Businesses in China could learn a lot from this truly class-act company.
It will do better than ever! The other night I had Newman’s own Chardonnay, best I’ve had in a long time. My last toast to Paul, what a guy!
Their Customer Service Sucks!!!!
I have bought newman’s popcorn. It burned down my micorwave. When I called the westport office, they neither acknowledged the problem or answered questions but instead transferred me to a company based out of Mass, New England to talk to them who actually made their popcorn.
Never again did I buy any of his products.
If Aunt Jemima and Mrs Paul can endure the tests of time, surely a legend like Paul Newman has a place on his own products.
Well, it certainly should continue, and
it is rich enough to restructure itself.
Newman as icon is as unlikely to be
forgotten as it would have been had
there been a “Chaplin’s Own” whatever.
A new Hole in the Wall Camp has been
established 11 miles south of Sedona,
Arizona, on land leased by the also
iconic Verde Valley School. The lease
is for 50 years. That is 50 years of
charity required to cover that contract. That alone. I’ll keep
buying Newman products.
Wonderful ‘Newmans’ Own’ products, wonderful actor, and just a wonderful man, period. I met him a few times (racing at Lime Rock, CT, his almost-hometown track, and at Nelson Ledges when he began his career, driving a Datsun 510 sedan, in the RAIN, and winning! You rascal, Paul..). The last race he won, yes at Lime Rock, driving a 650 HP Camaro/Corvette, was number 82..his Age! Thanks, PLN, for signing that bottle of your Italian salad dressing for me when we saw you in the pit area.
‘Winning’ was the movie that got him started racing (also starring Joanne W. and Robert Wagner)in 1968, and that I will be watching tonite, along with ‘Hombre’ and ‘Hud’, as well. And toasting Paul and his family with Newmans’ Own products at dinner. RIP, ‘Pops’, you will be missed forever! Tony…
Just look at a company like KFC (Kentucky Fried Chicken)… The Colonel [Sanders] lives on
and so does
‘his’ legacy of
“Finger lickin’ good!”.
Bonnie, you beat me to it! Yes, Reddenbacher is a perfect example of a quality wholesome brand which lives on. KFC through a number of procurements has relegated the good Colonel Sanders to a cartoon character, but that isn’t bad as long as its done tastefully. I would speculate that Newman’s Own will continue their success as long as they don’t skimp and wimp. Skimping on quality and wimping out on doing what’s right is a quick recipe for disaster here.
We have been buying Newman’s Own products for over 20 years. Like some of the other people posting here, we started buying them because the profits went to charities. We kept buying them because we preferred them.
I had thought that Paul Newman had exited from day-to-day involvement a long time ago and that Nell Newman was the actual overall head of the company. I think she will be able to keep the company thriving and plan to keep buying Newman’s Own products for as long as they make them.
Newman’s will asolutely live on – the products are terrific – and knowing that purchasing the products supports the greater good is also a factor. Paul Newman leaves a wonderful legacy.
I personally have done work at one the “Hole in the Wall” camps in Connecticut. Please folks, keep buying the products. You wouldn
‘t believe how incredible these kids are taking care of. The staff treats the kids like royalty, as they should. Thanks Paul
I so agree! RIP Paul
There is no other dressing like Newman’s Own , and I don’t care who owns it and if it is non profit or not! It is the best! Just like the innovator it is one of a kind! Thank you!
In honor of Paul Newman and his tremendous legacy, the company will certainly live on, and I predict flourish. He has inspired family, employees, and the public and many will stay on as a tribute to this remarkable and awesome man.(besides the products are excellent and help so many charities.)
In the immediate future many more may pay tribute to him by buying even more Newman products.
I use the brands every day and will continue to do so. The cause is phenomanal and I can’t hink of a better place for my hard earned money to go when I am buying items at the store. Maybe re-name it – “Newman’s Legacy” or something like that – indeed – I will continue purchasing each week.
I sure hope Paul’s legacy will continue to inspire, because the company’s success is directly linked with the work of the charitable organization. I hope family members will take up the mantle and take an active part in the process, so there can be some stewardship of that legacy.
So sad. I see no reason that his legacy will not continue. It’s a brand most people feel good about buying, knowing that by doing so, they are supporting good causes. I love their MINT Oreo like cookies! Yummmm!
It is sad to hear of Paul Newman’s passing. I hope the brand continues. Men like him have a way of instilling a vision. the products are awesome and the lemonade is by far the best on the market.
I would rename his brand of foods to “Hole in the Wall”. Then it would continue to carry on the purpose of Newman’s original intent. Judy
If you seriously think that Newman’s Own company will die now that he has, then… “What you have there is a failure to communicate”
As long as the company is in good “cool hands” then it will be fine.
I certainly hope the brand (and the good it has done) will live on. Paul Newman was an inspiration as an actor, as a husband, a father, a businessman and philanthropist. Rest in peace, Mr. Newman. We will carry on.
Of course they will live on They are of excellent quantity and too many charities depended on Paul Newman. l mean just his smile is enough to buy a product. God bless you Paul.
I began using “Newman’s Own” products out of curiosity and have stayed with them because they are delicious and you have the knowledge that the proceeds are going to charitable causes. I may not have the time to do as much volunteer work as I’d like, nor the funds to contribute as generously as I’d like to the charities I support. Since we all have to eat and buy groceries, this makes the shopping a bit of a “feel-good” action since you know that some of your outlay will go towards charity. In my book, Paul is a wonderful man who, I am sure, made succession plans for his company so that the charitable giving will continue. His legacy has no price.
My family buys the lemonade, and the juice, pasta sauces, and more, for all the reasons others have mentioned…why ever stop?
Let me add Chef Boyarde to the list of eponymous brands which have outlasted the founder.
The products speak for themselves, and I will continue to buy them as long as they maintain their high quality, good taste and sense of ethics. He started a good thing and that can always be perpetuated.
We buy the brand because it is excellent quality and we know the money goes to good causes. His face is also nice to look at and we smile with him…..in the future we shall also buy out of respect to him….a great man and actor.
Absolutely, but conditionally. The products themselves must retain the high quality they are known for and the company must continue with the philanthropic goals of Paul Newman. He was truly a class act!
The next time I find myself grocery shopping, I’ll but a bottle or two of salad dressing just as a way of saying thanks.
Paul Newman will live forever in the hearts of many. I, for one, will continue to purchase all Newman’s products. My Golden Retriever LOVES his Newman’s Organic pet treats! Paul was and will always be one classy guy! What a great life he had!!
I do not see a problem. Orville Redenbacher popcorn sales are just as high as ever and he died 13 years ago!
As long as the Newman’s Own products retain their delicious quality and reasonable price, they could last 100 years.
Newman’s Own will live on, just as the man’s memory will, as well.
I remember meeting him for a brief few seconds in his apartment garage in Manhattan, where he gave me a smile and a nod.
This was a real down-to-earth man as well as an amazing actor and Philanthropist. Paul, you can look down on us and smile…
Dave
I am a Newman’s Own brand loyalist. In fact, just last night, I had one of my favorite meals … broccoli with Newman’s classic Italian dressing. Why am I a brand loyalist? Great product, and great company. High-quality product. High-integrity company.
It surely has a lot to do with Paul Newman himself but, in my mind, he is an icon that will never be “gone.”
I am a fan on so many levels. His work as an actor, and his work through Newman’s Own.
I truly hope the company can retain the brand without him. As someone else said, as long as it doesn’t change, people will still be loyal to the brand.
This is truly a sad day. Paul Newman was absolutely tops in my book.
The world needs more people like him. We will miss him. His face should continue to grace his products.
Of course the brand will survive, unlike the other “celebrity” driven businesses mentioned, Mr. Newman’s film work will keep him forever in the minds of people in this country and beyond. His philanthropic work, which no doubt will be continued as his daughter has already been running the foundation (in contrast to one poster’s comment) has been fairly low-key, a testament to this man and his values. The Paul Newman-Joanne Woodward family should be held up as an example of the best of what we can be. Like so many “fans” of all of Mr. Newman’s work, my heartfelt condolences go out them.
Rest in peace. Paul, you did good things. Now it up to others to carry on the legacy and continue the good work. You were a humble and caring person and gave taught us all how to give back. You will be missed.
No one has mentioned Newman’s Organic Pet Foods that also gives millions of the profits to animal shelters, and organizations that are involved in pet care.
That article had no mention of Newman’s Indy Car team that co-owns with Carl Haas and Michael Lanigan. He has owned this team since 1983, and has raced with both Mario and Michael Andretti at some point. I can’t believe no one has mentioned what will happen now. RIP Paul.
RIP Paul, Heaven is surely a better place.
I was in shock this morning hearing that Paul Newman had died.
I am going to rent some of his movies and enjoy pasta, his marinara and other foods are so good
RIP
I have watched Paul in movies sence I can remember. I’m 46 and I am now showing my kids his work. I think everything he done is a sucsess from movies to his buisness and it shows in his Cool Hand Luke smile. Will his company survive after his passing? I have one thing to say… pass the Newmans Caeser Dressing!
He’s a great man. I respect him, he has integrity, and is one of the FEW real people in Hollywood.
His brand will survive for sure, provided the new directions do not go against how the company is run currently. Should they strike out on something completely different, they will encounter problems on those endeavors.
OF Course, why wouldn’t it?! Paul Newman and ALL of his endeavors will always continue, because they were started from love. I am sure his family will somehow always make sure great management, etc. is always in place. God Bless You, Paul…Thanks for all the great times!
Oh yes. Call the product:
“Newman’s Own, The next generation”
You can pictures of Newman in cowboy hat, racing care cap, pool cue. Use a picture wne he was young. Put kids in the picture too.
He’s one of the few “real” people in Hollywood. Hard to think that he’ll be gone someday. He’s leaving a terific legacy. Others in that business would do well to follow his lead.
The bottom line is: Paul Newman has done an incredible amount of good, and he’s done it with an outstanding product. I caught Mr. Newman during the latter part of his career but recognize him as an American icon. I also recognize his products as outstanding; when I couple the quality of those products with the causes they support, it is a no-brainer that I will continue to patronize those products either when Mr. Newman is 100 or after he has gone on to the great beyond. His intention was to set things in motion for many, many years to come. He has done that. Along with his unforgettable roles, his products will constitute his legacy.
I don’t know what kind of cancer he has, but I hope that the family is exploring alternative cures. Allopathic medicine is a killer when it comes to chronic illness.
The brand will definitely survive. This is one of those times that the whole is truly greater than the sum of its parts and the parts are pretty phenomenal. Good products, contributing to a worthy cause. Gee, what a great concept.
Newman was a good actor. One of the best lines in the History of Movies has to be ” Hell, The Fall will Probly Kill Ya!” I will miss him when he’s gone.
Paul Newman has given back more than most in the same position. My guess is that people will buy the products for two reasons: 1.To support his charitable institution. 2. For the quality. It is a great way to kill two birds with one stone! I LOVE PAUL!
OF COURSE Newman’s Own will outlive Paul. It will be a blow when he is gone, but they have great products and have done so much good for charities and the needy…there is no way that the brand will perish along with Paul. KEEP UP THE GREAT WORK NEWMANS!!
Yes. Like Col. Sanders with KFC. It can always be advertised with backround or colage of his fomous movies.Or you can use seens from his famous movies for each of his products.
Paul Newman is a great man!! He is someone who makes a difference. A wonderful actor, a race car driver, founder of Newman’s Own, a long term marriage, his camps for kids.
This man is someone who actually is a role model.I particualarly admire his zest for life. I hope he beats his problem so we can have him with us for a long time.
God Bless Paul Newman
I love his products and the taste is some of the best out there from popcorn to salad dressing. I dont mind paying a bit more because it goes to charity, but if the charity leg of it dies, so does my purchases.
I buy Newman’s Own because the product is good, really frigg’n good. Not because of the picture on the bottle. I will look for products with the name, not because of the actor but I know the name means a quality product.
Hard to say at this point, with the price of food going up, people may rethink their spending habits, but Paul Newman is an icon in any market….
In my opinion, just how brands outlive their products, Newman’s Own brand can outlive the loss of Paul. The brand itself has built up so much brand power, equity, and integrity over the years that people have come to trust Newman’s Own products. People don’t merely buy the dressings, lemonades,sauces, etc. because of the connection to Paul but because they are genuinley good, trusted products. In 10 years when Paul is long gone consumers will continue to buy the new prodcuts they role out because of their quality and not because they rememeber paul.
Now, will the coporate charitable giving hold up after Paul’s passing, that’s a different story.
I certainly hope so. What a marvelous tribute to this wonderful soul that would be. I use Newman’s own salad dressings and salsas because I know that the proceeds to to his charities.(and yes they are good!)
Can you say Orville Ridenbocker?
The success of Newman’s Own is that every single product is of top quality. So if the quality is there AND you know the profits are also going to charity it’s a no brainer. But if the quality wasn’t there neither would be the long term (repeat) success Newman’s Own has achieved.
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The Paul Newman brand of products will continue to succeed. The values of the brand, of the man, are so clear-cut and universally understood they have the power to transcend his physical presence. Brands are about simple and clearly-defined values; about promises made and kept relative to these values. The David Ogilvy brand of agency is still a leadership brand. Though the man, himself, is long gone, his brand endures as a result of the indelible brand blueprint he left in his stead. Jim Henson, the man behind the Muppet brand, though no longer with us, left a brand platform from which his funny, furry characters can carry on for generations to come. A brand is about promises made and promises kept. People will continue to believe in, and buy, the Paul Newman brand of salad dressings, coffee, popcorn, and more, not because they loved “Cool Hand Luke,” but because the man behind the brand had values both relevant and universally loved.
Allen Adamson
Author BrandDigital