Joy in Mudville
MLB teams can’t get enough of Lena Blackburne’s secret substance. Do you have a secret product? What are the challenges of keeping copycats away?
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DiggGet sales leads online
A new book offers search tips that can heat up your cold calls. What are your best online sales tips?
Pitching mother nature
Eco-friendly companies are learning how to hype up their green products. How does your company market its eco-friendly products?
Tour de France marketing hits uphill stage
Sponsors of the Tour de France say it’s a trickier sell since Lance Armstrong’s retirement. What do you think?
Gorilla Marketing
Champ Gabler and his wife, Peggy Sue, beat the slump with outsized marketing campaigns. What’s your view on the Gablers’ slump-busting marketing strategy?
A new hook for Maine lobsters
As lobstermen struggle with rising costs and dwindling revenue, a pair of sibling seafood purveyors hope to turn the tide with a new program offering foodies a piece of the Maine waterway: their own personal lobster trap. What do you think of the plan?
Bakery on the rise
How can Avalon International Breads ease its management transition? What’s the best way for Avalon to boost sales? How should the firm train and manage employees? Talk back here.
After the Wal-Mart deal
Cynthia Baker succeeded in her chicken tong business with a proactive marketing strategy. What do you think of her strategy? Is there anything she could’ve done differently?
Luring clients and employees to shore
FSB helps the owners of a travel firm boost sales, fix their website, and retain a top-notch crew. What’s the best way for ShoreTrips to boost sales? How can it hire and retain quality employees? What steps can ShoreTrips take to optimize its website? Talk back here.
How to keep your online reputation pristine
Online review sites like Yelp can build your business or sink it – one bad review can scare off a stampede of potential customers. How do you manage your online reputation?
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